A blurry photo of a couple standing outdoors in a desert-like landscape, facing each other. The woman is wearing a white dress and a black hair bow, and the man is dressed in a black shirt and white pants. They are holding each other closely.

why we started echo

We started Echo Brandworks because we kept seeing the same problem in businesses — a gap between opportunity and execution.

Alina, through her work as the owner of Lina Marketing, partnered with countless clients who ran into two common frustrations:

  1. They had no support staff to help with marketing, branding, and advertising — leaving major growth opportunities untapped.

  2. They had multiple vendors or team members working across different platforms — but those efforts were disconnected, leading to inefficiencies, wasted spend, and lost potential.

At the same time, Tyler — who grew up in a construction family and later built a highly structured and successful real estate business — saw firsthand that consistency is everything. From his upbringing, he learned that growth isn’t just about tools or tactics, it’s about the relationships you build and the systems you put in place to keep work flowing. By perfecting processes like:

  • Running multiple consistent marketing streams

  • Maintaining a coordinated brand presence

  • Implementing CRM systems that convert leads into clients

  • Building efficient operations that actually drive revenue

…he turned what most people treat as a hustle into a true company.

Together, we recognized the same pattern across industries: businesses that excel at their craft, but lack the backbone to fully capitalize on their potential.

That’s why we started Echo Brandworks — to be that backbone. We don’t just help companies market themselves better. We help them create the consistency, systems, and relationships that generate referrals, keep schedules full, and turn one-time jobs into long-term growth.